Episode 093: Profiles in Purpose: Just Start with Aurelia Edwards

What's up, POP Squad!

In this episode, I interview my good friend Aurelia, who I actually went to high school with. We have so much fun catching up and talking about her amazing business.

Aurelia Edwards is the CEO and creative founder behind Nailstry.

Nailstry makes shopping for press-on nails online a breeze. It is the first virtual fingernail sizing solution for press-on nails that is complemented and supported by a diverse marketplace of indie press-on nail designers. 

 In 2018, she stumbled across the need for an easier way to purchase press-on nails. She was getting ready to attend an out-of-state wedding when she noticed that she did not have all the sizes needed to complete her manicure. This inconvenience prompted her to create a virtual sizing solution that simplified the overall online shopping experience. 

 In addition to all things nails and nail art, Aurelia and her team strive to give back to the community by creating opportunities and empowering nail creatives to grow their businesses - specifically women of color entrepreneurs as over 75% of Nailstry’s nail designers identify as BIPOC. They have created an inclusive space to give back to minority founders by providing assistance with technical projects and business development education.  

Aurelia earned her undergraduate degrees in Biology and Chemistry from Florida International University in Miami, Florida and her graduate degree in Cosmetic Science from Fairleigh University in Teaneck, New Jersey. 

In this episode, we discuss:

  • The journey to purpose.
  • It's never the right time to start but it's always right.
  • The power of networking.

Mentioned in this episode:

Nailstry is on:

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